 Since March this year it's been a delight to provide copywriting, proofing and copy editing for Neighbourhood Watch. The main focus has been on the national charity's monthly newsletter, which reaches over 700,000 people. The newsletter provides updates, inspiration and key information to members and volunteers. I've also turned my skills to content design for their Membership Benefits form, as well as providing a little PR support with the launch of their 40th anniversary timeline video. Stories to inspire In addition to general proofing and copy editing, I was tasked with breathing life into some of the more anecdotal content they receive from their membership. One such example was the story of a volunteer coordinator - Bally Singh Shoal - who was stepping down from their role after five years as Secretary of one particular Neighbourhood Watch group. The charity wanted to use his story as inspiration for other members considering taking a more active role, to illustrate what could be achieved given the right vision and leadership. As Neighbourhood Watch use a theory of change model, I used it to provide me - and the story - with a structure punctuated by key touchpoints. By doing this, Bally's story became the embodiment of the charity's aims and impact. It begged the question: If Bally can do all this, could you do the same too?  Comments are closed.
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twofirst is the trading name of Rich James
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