Healthtech startup Medsii had a big win this week thanks to a blend of proactive and reactive PR.
I been providing public relations support to this SaaS startup in their aim of building a profile in the health tech market.
A key part of this was working with them to identify their best spokesperson for reactive opportunities, which recently helped us gain coverage in a leading technology publication. It's coverage like this that really adds credibility to a fledgling business competing for attention.
Combining this approach with proactive media outreach, we've started to us their founder story to position them as thought leaders within the sector - another way to add weight to their brand.
Updates and insight into the range of support I've provided to a wide range of organisations with myriad needs.