Creating a new platform for views, opinion and insight for and from the UK charity sector13/10/2020
I've been working with charities and other non-profits for the past six years, much of it providing public relations support. And as anyone who has worked in the sector for any length of time will know, that often means scrabbling to get your story into a handful of sector-specific publications or sections of national publications like Society in The Guardian.
From a PR consultant's point of view, this is hardly the perfect set up. More importantly, as someone who has worked in and for charities, it's a terrible state of affairs for the sector as a whole. I know for a fact there are countless stories, opinions and voices that are simply going unheard because of a lack of access to relevant platforms. With the effects of coronavirus effective laying waste to countless organisations and relatively little in the way of coverage for the plight of hundreds of charities across the country, this is a situation that seriously needs to change. It's not often I take inspiration from comic book villains in my professional life, but I have to admit Heath Ledger's Joker struck a chord with his comment on the importance of valuing your skillset. For those less familiar, the quote goes: "If you're good at something, never do it for free". Now, I firmly believe it's our responsibility as professionals to ensure our craft - be it public relations, fundraising or copywriting - is appreciated, respected and, ultimately, valued. The same is true for many professions. Yet should this always be the case?
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