 It's not often I take inspiration from comic book villains in my professional life, but I have to admit Heath Ledger's Joker struck a chord with his comment on the importance of valuing your skillset. For those less familiar, the quote goes: "If you're good at something, never do it for free". Now, I firmly believe it's our responsibility as professionals to ensure our craft - be it public relations, fundraising or copywriting - is appreciated, respected and, ultimately, valued. The same is true for many professions. Yet should this always be the case?
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twofirst is the trading name of Rich James
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